Todd Parsons

Chief Product Officer and President of Performance Media at Criteo

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Todd Parsons is Chief Product Officer and President of Performance Media at Criteo, where he leads the company’s global product and Performance Media organization. Since joining in 2020, he has been instrumental in transforming Criteo’s platform, advancingAI-powered solutions for predictive bidding, creative assembly, and merchandising, while scaling self-service activation across channels.

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In 2025, he assumed leadership ofPerformance Media to unify product, design, analytics, and go-to-market under a single vision for growth.With more than two decades of experience at the intersection of data and marketing,Todd has held leadership roles driving innovation across the industry.

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He previously served as Chief Product Officer at SocialCode, where he developed tools to activate and measure first-party audiences across platforms including Facebook, Amazon, andYouTube, and earlier helped establish OpenX as the first people-based programmatic marketplace. At Criteo, he continues to shape the future of commerce media, leveraging over a billion daily shopper interactions to deliver measurable outcomes for brands and retailers worldwide.